In order to create as many centers as needed in the country and to get local communities involved in the entrepreneurship development in a cost-effective manner, our model is fashioned as a franchise model. A center is sponsored by an individual or an organization (Grand Sponsor) which has its mission congruent to that of I Create. All necessary technical support, quality control and coordination for program implementation are provided by I Create. We call this as the Modified Business Format Franchising.
Following Diagram illustrates the Grassroots Entrepreneurship Model of I Create pictorially. In short, I Create model is a system-dependent one with potentially a vast network and not a people-dependent one with its obvious limitations in scaling it up.
From the first center, started ten years ago in Kolkata, to the current 12 (and growing) centers in different parts of the country, the I Create journey has been quite exhilarating. Our approach to grassroots entrepreneurship training and development through decentralized service delivery (by our centers) and centralized knowledge pool, technical support and quality control (by I Create) has been a successful model. We refer to this as the Modified Business Format Franchising. Read More..
